What is Social media marketing? Social media marketing refers to the process of gaining traffic or attention through social media sites. Social media itself is a catch-all term for sites that may provide radically different social actions. For instance, Twitter is a social site designed to let people share short messages or “updates” with others. Facebook, in contrast is a full-blown social networking site that allows for sharing updates, photos, joining events and a variety of other activities.
Social media often feeds into the discovery of new content such as news stories, and “discovery” is a search activity. Social media can also help build links that in turn support into SEO efforts. Many people also perform searches at social media sites instead of using traditional search engines such as Google, Bing, and Yahoo to find information on local businesses.
Social Media isn’t a fad, it’s a fundamental shift in the way we communicate.
So how do we use social media to our advantage?
Start by creating brand awareness - Use social networking to inform prospective customers of your companies products and services.
Use it As A Word of Mouth Marketing Tool - The strength of social network sites is their ability to spread information quickly to a vast group of people. You have your own customers recommending you to their friends and family. You get an inherited trust of your brand through this recommendation.
Build Relationships - Social networking can help form long lasting relationships – either personal or professional by making the process of connecting easier. It provides an easy way got you to connect with your target customer and continue to engage those customers.
Establish Credibility - You can build your personal or company’s credibility by good use of social networking services. For example, you can establish yourself as an expert in your field by answering discussion questions, posting tips and articles. Also you have your own customers recommending you to their friends and family. You get an inherited trust of your brand through this recommendation.
Communicate With Customers – Use this median to engage your customers. Modern social networking is permission based meaning that your customers gave you their permission to contact them by becoming “fans” or agreeing to be in your network. Since your customers have given their permission and because the form of the contact is less intrusive than older communication vehicles, your customers tend to be more open to your communications and more likely to respond to them.
We could go on and on about the benefits of Social Media Marketing, but we believe the results will speak for themselves. By using a properly implemented Social Media campaign you will be able to generate a BUZZ about your company; it’s products and services. Your customers will be talking about YOU and promoting your business for you.
A1 Computers And Service will help you to design, implement and maintain your Social Media Marketing Campaign.
We look forward to serving you and any of your website design, social media marketing, and computer needs. Feel free to give us a call…. (734) 718-1646
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