By Angela West, PCWorld
Marketing gurus pushed email newsletters hard back in the days before social networking. If you believe everything you read online these days, you’d think that Facebook, Twitter, Google+, and other Web 2.0 services have left such vehicles in the virtual dust. Not so. Nor has the scourge of spam destroyed newsletters’ effectiveness. Email marketing still achieves huge results–and pairing an effective email newsletter with a social media campaign can snag many more customers for your business than relying on social media alone.